Why Manufacturing Needs an Image Makeover

Michael Beverland, Beverley Nielsen and Vicky Pryce
Additional contact information
Michael Beverland: University of Bath
Beverley Nielsen: Birmingham City University
Vicky Pryce: Centre for Economics and Business Research

Chapter 2 in Redesigning Manufacturing, 2015, pp 13-36 from Palgrave Macmillan

Abstract: Abstract In this chapter we explore the nature of manufacturing’s image problem and identify why it persists in spite of the sector’s many successes. We then identify the implications of this poor image for the sector, in particular focusing on future employment, investment and policy requirements. Since the main focus of this chapter is to give the sector a much needed makeover, we compare the reality of modern manufacturing to the image, and also draw more widely on emerging trends that highlight a general interest in making things. We argue that while manufacturing has a poor image, consumers, investors, future employees and other stakeholders view creating, making and selling highly positively. Drawing on these insights we propose that manufacturing can be reframed more positively as the business of creating and making.

Keywords: Gross Domestic Product; Image Problem; Modern Manufacturing; Natural Decline; Plant Closure (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46522-1_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137465221

DOI: 10.1057/9781137465221_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().