Sales and distribution – the longest mile (or, fortune at the end of the road?)

Olivier Kayser and Valeria Budinich
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Olivier Kayser: Hystra
Valeria Budinich: Ashoka

Chapter Chapter 15 in Scaling up Business Solutions to Social Problems, 2015, pp 165-174 from Palgrave Macmillan

Abstract: Abstract The previous chapter has described lessons drawn from successful marketers of innovative products for the BoP. Here we turn to the less glamorous but vital task of actually getting the products into the hands of their intended beneficiaries.

Keywords: Social Enterprise; Innovative Product; Social Entrepreneur; Sales Force; Woman Entrepreneur (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46654-9_16

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DOI: 10.1057/9781137466549_16

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