Competence Building in Transnational Companies: The Role of Regional Headquarters in Subsidiary Coordination

Jörg Freiling and Sven Laudien

Chapter 9 in Transnational Corporations and Transnational Governance, 2015, pp 247-270 from Palgrave Macmillan

Abstract: Abstract Overcoming trade-off like constellations has been a core challenge in business and management in the last years. Mass customization is one example in this regard; the debate on organizational ambidexterity (March, 1991) is another. Overcoming the ‘glocalization’ challenge is the trade-off debate relevant to this chapter. ‘Glocalization’ (Rugman & Brain, 2003; Rugman & Verbeke, 2004) is a neologism for the coeval need to standardize on a global scale and to access location-specific advantages by adaptations on a local scale.

Keywords: Absorptive Capacity; Organizational Learning; Strategic Management Journal; Transnational Corporation; International Business Study (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46769-0_9

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DOI: 10.1057/9781137467690_9

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