Introduction

Lars Alkaersig, Karin Beukel and Toke Reichstein ()
Additional contact information
Lars Alkaersig: Technical University of Denmark
Karin Beukel: University of Copenhagen

Chapter 1 in Intellectual Property Rights Management, 2015, pp 1-15 from Palgrave Macmillan

Abstract: Abstract The creation and usage of intellectual property (IP) is central to a wide variety of firms. Firms engaged in new technologies or other intangible assets often find it difficult to reap the rewards of their efforts, not least because of competitors imitating or copying their products. IP is a useful tool for avoiding these infringements, for protecting ideas, for investments and for the future of the firm. However, IP is not only useful for gaining or retaining market share. It may be used as a directly tradable asset or as part of the firm’s strategy to increase competitiveness or positioning in a variety of markets. An IP strategy is a crucial element in the overall strategy of the firm, which addresses marketing, production and sales. The number of IP registrations is increasing globally. IP is hence increasingly relevant to a firm’s ability to operate efficiently and satisfactorily. This chapter argues for the relevance of working with IP as part of the firm’s strategy. The objective and outline of the book is presented in the closing section.

Keywords: Intellectual Property; Intellectual Capital; Intangible Asset; Patent Protection; Copyright Protection (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46953-3_1

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137469533

DOI: 10.1057/9781137469533_1

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().