Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company

Rosina Márquez-Reiter, Sara Orthaber and Dániel Z. Kádár

Chapter 7 in International Management and Intercultural Communication, 2015, pp 108-126 from Palgrave Macmillan

Abstract: Abstract In an increasingly mobile and social world, the marketing battle is going digital. A good example was advertising for the 2014 Brazil World Cup.1 Traditional media sectors, including TV and radio, enjoyed their usual advertising revenue but the real winners, in terms of direction of marketing resources and effort, were social media such as Twitter, You Tube and Facebook.

Keywords: Status Update; Computer Mediate Communication; Promotional Message; Chat Online; Page Moderator (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47991-4_7

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137479914

DOI: 10.1007/978-1-137-47991-4_7

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().