Solution: Scouting — Looking Beyond

Jens Maier
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Jens Maier: University of St. Gallen

Chapter Chapter 6 in The Ambidextrous Organization, 2015, pp 165-186 from Palgrave Macmillan

Abstract: Abstract In your role as architect or project manager you need to understand the opportunities of scouting as drivers for exploration processes and idea generation in principle. You are very familiar with the normal data regarding market research, trends in the industry, and market shares. On that basis you are also fully acquainted with forecasting or predicting market developments, which you can then use as input for your internal planning activities.

Keywords: Open Innovation; Strategic Choice; Inflated Expectation; Customer Experience; Design Thinking (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48814-5_7

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DOI: 10.1057/9781137488145_7

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