The Focus of the Innovation of Family Firms in the Luxury Fashion Business

Elisa Giacosa
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Elisa Giacosa: University of Turin

Chapter 4 in Innovation in Luxury Fashion Family Business, 2014, pp 103-141 from Palgrave Macmillan

Abstract: Abstract The chapter focused on the innovation strategy of luxury fashion family businesses in terms of products and processes, a distinction that has important theoretical and practical implications for the innovation strategy. After analysis of the various configurations in which innovation strategy is implemented (internally and externally), we focused on the various strategies that companies might implement in terms of products and processes, identifying their strengths and weaknesses and educating customers to appreciate more innovative products. Lastly, we analysed the connections between research and development activities, networks and innovativeness.

Keywords: family businesses; innovation strategy; luxury fashion business; process innovation; product innovation; research and development activities (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-49866-3_5

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DOI: 10.1057/9781137498663_5

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