Product Development Strategy

Mina Tajvidi and Azhdar Karami
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Mina Tajvidi: Bangor University
Azhdar Karami: Bangor University

Chapter 4 in Product Development Strategy, 2015, pp 79-124 from Palgrave Macmillan

Abstract: Abstract This chapter discusses the new product development (NPD) strategy in the firms studied. It begins with a theoretical discussion of new product development strategy and covers a wide range of theories and conceptual frameworks in developing new product concepts. The associated theoretical models such as product life cycle and new product process are discussed in detail. The chapter covers the findings of the empirical research on product development strategy and firm performance in the firms studied.

Keywords: Product Development; Product Life Cycle; Strategic Management Journal; Entrepreneurial Firm; Product Development Process (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50139-4_4

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DOI: 10.1057/9781137501394_4

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