The Scholarship on Motivation

David Forbes

Chapter Chapter 15 in The Science of Why, 2015, pp 215-221 from Palgrave Macmillan

Abstract: Abstract Throughout these pages, you’ve discovered nine core motivations that drive all consumer behavior. I’ve attempted to map these ideas out in a way that makes it easy for you to think about how to incorporate some of them into your own business almost immediately—as soon as you close the covers of this book, if not sooner. I also hope that your new viewpoint on consumer motivation brings you great success.

Keywords: Human Behavior; Motivational Theory; Core Motivation; Human Psyche; Motivational Psychology (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50204-9_16

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DOI: 10.1057/9781137502049_16

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