Marketing to Motivation

David Forbes

Chapter Chapter 1 in The Science of Why, 2015, pp 13-23 from Palgrave Macmillan

Abstract: Abstract The drive to persuade and to sell is part of what makes us human. We are, if nothing else, a social and a political species. From early childhood, we seek to persuade and to influence the situations and people around us. If you’ve ever seen a child working though sixteen reasons why it’s not yet time to go home from the playground, you know exactly what I mean. Ever since we’ve had something to sell, trade, or barter, we’ve been trying to persuade someone else to buy it.

Keywords: Product Advertising; Psychological Motivation; Marketing Message; Permanent Home; Agricultural Revolution (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50204-9_2

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DOI: 10.1057/9781137502049_2

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