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Libby Gill

Chapter Chapter Four in Capture the Mindshare and the Market Share Will Follow, 2013, pp 79-108 from Palgrave Macmillan

Abstract: Abstract FIFTY YEARS AFTER HER DEATH, THE LEGEND OF MARILYN MONROE not only lives on but has blossomed into a full-fledged brand. In addition to the obvious Hollywood paraphernalia such as movie posters, Marilyn’s image adorns cosmetics, fragrances, key chains, mouse pads, puzzles, dolls, wall clocks, blankets, and beach towels, to name just a few. There’s also a Marilyn-inspired television series with talk of a live musical version to follow. Now, with a line of Marilyn-themed cafes and luxury spas in the works, the brand appears to be unstoppable.

Keywords: Market Share; Luxury Brand; Employee Branding; Natural Connector; Engagement Score (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51045-7_5

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DOI: 10.1007/978-1-137-51045-7_5

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