Compete

Libby Gill

Chapter Chapter Five in Capture the Mindshare and the Market Share Will Follow, 2013, pp 109-141 from Palgrave Macmillan

Abstract: Abstract What does the Latin Dance-Inspired Exercise Craze Called Zumba—with millions of global participants joyfully sweating to a mix of hip-hop, salsa, and African rhythms—have in common with Harley-Davidson?

Keywords: Market Share; Competitive Edge; Social Media Platform; Weak Player; Sales Team (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51045-7_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137510457

DOI: 10.1007/978-1-137-51045-7_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().