The Implications of Cloud Computing for Global Enterprise Management

Nabil Sultan

Chapter Chapter 15 in Global Enterprise Management, 2015, pp 39-56 from Palgrave Macmillan

Abstract: Abstract The term “cloud” is often described as a metaphor for the Internet (which is commonly illustrated as cloud drawings in many information and technology [ICT] textbooks). Some people, however, ascribe the name to Google’s CEO (Eric Schmidt) who, in a 2006 conference, was said to have called the new emerging ICT service model “cloud computing”

Keywords: Cloud Computing; Cloud Service; Customer Relationship Management; Cloud Provider; Cloud Service Provider (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1057/9781137510709_3

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