Introduction

John Cecil

A chapter in Online Video Revolution, 2012, pp 1-2 from Palgrave Macmillan

Abstract: Abstract This book is for you—a marketer who is turning to the use of online video to reinvent a business, website, or marketing campaign. Over the last few years the Internet has exploded with dramatic changes, especially in the area of video, including how it is used and where it appears. More online video is being viewed by Internet consumers to get information about products and make buying decisions.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51124-9_1

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DOI: 10.1007/978-1-137-51124-9_1

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