It’s not about You

Peter Coughter

Chapter Two in The Art of the Pitch, 2012, pp 27-50 from Palgrave Macmillan

Abstract: Abstract The most important factor in the equation of presenting is the audience. Most people find this idea surprising, but without the audience, there is no presentation. This is a very important concept, and one that many folks fail to grasp. That deck you put together isn’t a presentation. Your carefully crafted speech isn’t a presentation. Nor is that pile of ads a presentation.

Keywords: White Space; Great Feeling; Military History; Creative Director; Agency Team (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51233-8_3

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DOI: 10.1007/978-1-137-51233-8_3

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