How to Be

Peter Coughter

Chapter Five in The Art of the Pitch, 2012, pp 83-109 from Palgrave Macmillan

Abstract: Abstract In chapter 3 we discussed the importance of the attitude that we present to our audience. So it’s natural to ask, “What should that attitude be?” Or, more to the point, “How should I be?”

Keywords: Television Show; Foam Core; Creative Director; Winning Team; Memorable Pitch (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51233-8_6

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DOI: 10.1007/978-1-137-51233-8_6

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