Authenticity

Peter Coughter

Chapter Six in The Art of the Pitch, 2012, pp 111-129 from Palgrave Macmillan

Abstract: Abstract Certain presenters seem to win all the time. They seem to always get what they want. Why is that? Are they smarter than everybody else? Are they just “better presenters?” Are their agencies just better?

Keywords: National Basketball Association; Creative Director; Human Connection; Wrong Spot; Core Ideology (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51233-8_7

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DOI: 10.1007/978-1-137-51233-8_7

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