Attraction Management of Branded Hubs

Ari-Veikko Anttiroiko
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Ari-Veikko Anttiroiko: University of Tampere

Chapter 6 in New Urban Management: Attracting Value Flows to Branded Hubs, 2015, pp 84-113 from Palgrave Macmillan

Abstract: Abstract This chapter starts by linking localities with global economy using the scheme known as City Attraction Hypothesis. It discusses the attraction-oriented urban development in the context of global intercity competition. The rest of the discussion takes a managerial view on flow analysis and related urban attraction management. If the economy is increasingly fluid, how are we supposed to promote urban economic development? What are the preconditions of the urban development vis-à-vis global space offlows? This section points to the increased importance of urban symbolism and its potential to improve cities’ ability to attract factors of production and consumption from the global flows. This discussion culminates in brand management as an aid to attraction management with a focus on mass, arena, institution and media branding.

Keywords: attraction management; attractiveness; brand management; branded hub; City Attraction Hypothesis; city branding; competition; place promotion; urban management (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-53264-0_6

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DOI: 10.1057/9781137532640_6

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