The Culture of Smoking: A Case Study of Tobacco Control

Lamont Lindstrom

Chapter 1 in International Management and Intercultural Communication, 2015, pp 1-16 from Palgrave Macmillan

Abstract: Abstract This is a case of an anti-tobacco campaign involving advertising to ethnic communities. It is an unusual example of intercultural communication.

Keywords: Focus Group; Ethnic Community; Tobacco Industry; Intercultural Communication; Hispanic Participant (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-55325-6_1

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DOI: 10.1007/978-1-137-55325-6_1

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