The Persuasion Process

Ralph Glasser

Chapter Three in The New High Priesthood, 1967, pp 90-121 from Palgrave Macmillan

Abstract: Abstract Before dealing with what is meant by ‘persuasion’ in the context of marketing and consumer attitude-formation, one must delve a little into the nature of the mental climate in which the forces of persuasion have to work, and how the present climate came into being.

Keywords: Consumer Attitude; Marketing Function; Domestic Appliance; Selling Message; Election Issue (search for similar items in EconPapers)
Date: 1967
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DOI: 10.1007/978-1-349-00186-6_3

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