Is Choice Free?
Ralph Glasser
Chapter Four in The New High Priesthood, 1967, pp 122-165 from Palgrave Macmillan
Abstract:
Abstract Much of present-day commerce is based upon an ancient principle which, once thought to be a fair description of a presumed balance of forces as between buyer and seller, is now no longer so. It has become a latter-day fiction.
Keywords: Marketing Function; Emotional Warmth; Sexual Potency; Selling Message; Caveat Emptor (search for similar items in EconPapers)
Date: 1967
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-00186-6_4
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DOI: 10.1007/978-1-349-00186-6_4
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