The Decision-maker and Corporate Objectives

Richard J. Briston and Jack Liversidge
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Richard J. Briston: University of Strathclyde
Jack Liversidge: Leeds Polytechnic

Chapter 2 in A Practical Approach to Business Investment Decisions, 1979, pp 24-42 from Palgrave Macmillan

Abstract: Abstract In Chapter 1 it was argued that the objective of the investment decision is to achieve a pattern of resource allocation which will offer the best potential for meeting the firm’s objectives. It is therefore appropriate to consider the decision-maker and the formulation of objectives, given the basic assumption that the major guide in the investment decision is an objective or set of objectives, however measured and however variable.

Keywords: Investment Decision; Profit Maximisation; Aspiration Level; Marginal Revenue; Objective Formulation (search for similar items in EconPapers)
Date: 1979
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02136-9_2

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DOI: 10.1007/978-1-349-02136-9_2

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