Social and Ethical Problems

W. Duncan Reekie

Chapter 3 in The Economics of Advertising, 1981, pp 24-39 from Palgrave Macmillan

Abstract: Abstract Questioning the morality of advertising is not new. Many feel called to provide judgemental verdicts; few choose to give their opinions factual backing. Discussions on the subject tend to be long on persuasive semantics but short on hard data. This is inevitable in any controversy over moral standards which—by definition—are highly personal, highly subjective phenomena.

Keywords: Ethical Problem; Marketing Cost; Emotional Appeal; Advertising Industry; Literal Truth (search for similar items in EconPapers)
Date: 1981
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DOI: 10.1007/978-1-349-04877-9_3

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