Conclusions

W. Duncan Reekie

Chapter 8 in The Economics of Advertising, 1981, pp 167-191 from Palgrave Macmillan

Abstract: Abstract This chapter summarises our discussion, highlights some of the points raised and introduces new empirical work on advertising and profits. Finally, some concluding thoughts are advanced.

Keywords: Intangible Asset; Entry Barrier; Brand Loyalty; Green Paper; Advertising Expenditure (search for similar items in EconPapers)
Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-04877-9_8

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DOI: 10.1007/978-1-349-04877-9_8

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