The Perception of Laundry Cleaning Products in Barbados

Jeffrey James

Chapter 4 in Consumer Choice in the Third World, 1983, pp 64-79 from Palgrave Macmillan

Abstract: Abstract In this chapter the results of a case study of laundry cleaning products in Barbados are presented. The methods used for the study were described in the previous chapter: first, the semantic differential scale was applied to collect data from a sample of households; these were then scaled by the scalar-products MDS model to determine the major perceptual differences between the competing products as viewed by the sample as a whole as well as by individual consumers. In the following chapter the results are related to advertising to determine its impact on choice and welfare. To begin with, however, the choice of products and characteristics studied, the method of sampling and the composition of the sample all have to be discussed.

Keywords: Consumer Choice; Soil Removal; Previous Chapter; Successive Interval; Semantic Differential Scale (search for similar items in EconPapers)
Date: 1983
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-06109-9_5

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DOI: 10.1007/978-1-349-06109-9_5

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