History of Branding

Adrian Room

Chapter 2 in Branding: A Key Marketing Tool, 1987, pp 13-21 from Palgrave Macmillan

Abstract: Abstract The history of branding can be traced back for many centuries before the term came to acquire its modern usage. In Greek and Roman times — and even before that — there were various ways of promoting wares or goods, whether they were wines or pots, metals or ointments. Messages would be written informing the public that this man, at this address, could make shoes and that the man who lived over there, at that address, was a scribe. The Greeks also used town criers to announce the arrival of ships with particular cargoes.

Keywords: Registered Trademark; Coca Leave; Guinness Book; Shred Wheat; Viking Ship (search for similar items in EconPapers)
Date: 1987
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-08280-3_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349082803

DOI: 10.1007/978-1-349-08280-3_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().