Long-Range Strategic Planning

Leslie E. Grayson
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Leslie E. Grayson: University of Virginia

Chapter 1 in Who and How in Planning for Large Companies, 1987, pp 1-20 from Palgrave Macmillan

Abstract: Abstract Not every executive likes long-range strategic planning. Planning involves some commitment to a long-term goal and some strategy to attain it. Having a plan limits-at least to some extent-the executive’s freedom of action to obtain some shorter-term goals. By the nature of their jobs, most executives are doers, think short-term, and like to trust their judgement. A plan, for many executives, is an impediment.

Keywords: Market Share; Cash Flow; Strategic Planning; Large Company; Federal Energy Regulatory Commission (search for similar items in EconPapers)
Date: 1987
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DOI: 10.1007/978-1-349-08412-8_1

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