Portfolio Planning

Keron Bhattacharya
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Keron Bhattacharya: Jay Consultancy Services

Chapter 2 in The New Frontiers for Business Analysis, 1987, pp 15-48 from Palgrave Macmillan

Abstract: Abstract Portfolio Planning (PP) is a new concept that was developed in the USA in the 1970s. According to a survey sponsored by the Harvard Business Review in 1979, 36 per cent of the Fortune ‘1000’ companies had introduced PP and another 25 to 30 companies are adopting it each year. The reason for adopting PP is described as follows:

Keywords: Market Share; Cash Flow; Strategic Thinking; Building Strategy; Business Analysis (search for similar items in EconPapers)
Date: 1987
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-08612-2_3

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DOI: 10.1007/978-1-349-08612-2_3

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