Making a Strategic Plan

Dimitris N. Chorafas

Chapter 3 in Membership of the Board of Directors, 1988, pp 38-59 from Palgrave Macmillan

Abstract: Abstract The concept of management strategy as a formal discipline is considered an achievement of comparatively recent years, but the military has had formalised theories on strategy for a long time. Von Clausewitz in 1818 described the principles of war in his book, ‘Vom Kriege’ and these principles still guide the teaching at military academies today. These principles are: the objective; simplicity; unity of command; the offensive; manoeuvre; mass; economy of force; surprise; and security. Business and industrial strategy might well use the same terms, modifying the fine print according to the situation.

Keywords: Strategic Plan; Customer Preference; Cash Flow Forecast; Industrial Strategy; Corporate Planning (search for similar items in EconPapers)
Date: 1988
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DOI: 10.1007/978-1-349-10182-5_3

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