Geographic and Product Expansion: Building a New Franchise

Steven I. Davis

Chapter 3 in Managing Change in the Excellent Banks, 1989, pp 24-37 from Palgrave Macmillan

Abstract: Abstract A universal challenge for the excellent banks is to extend their reach outside their traditional franchise on a profitable basis. The negative argument for such an extension can be heard in almost every language spoken in the banking world: ‘we’ve achieved the limits of market share expansion in our domestic market, margins are under pressure from competition and rising costs so we have to look to new markets’. A more positive motivation is expressed by banking institutions with product capability in a global or at least international market: ‘unless we extend our reach abroad, we can’t be competitive with those who are’.

Keywords: Chief Executive Officer; Foreign Bank; Banking World; Banking Branch; Banking Institution (search for similar items in EconPapers)
Date: 1989
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-10744-5_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349107445

DOI: 10.1007/978-1-349-10744-5_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().