Creative Execution

Mervyn Kurlansky

Chapter 9 in Branding: A Key Marketing Tool, 1992, pp 98-103 from Palgrave Macmillan

Abstract: Abstract Detailed knowledge of a brand’s development and pure creativity both play distinct yet interrelated roles in the designer’s formulation of the brand’s image. Knowledge is essential in understanding the multiplicity of factors that affect the brand’s success and allows for the proper analysis that leads to the appropriate creative constraints. Creativity is naturally required to imbue the brand with a unique image which is appropriate and appealing.

Keywords: Corporate Identity; Ivory Tower; Visual Identity; Brand Identity; Familiar Image (search for similar items in EconPapers)
Date: 1992
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DOI: 10.1007/978-1-349-12628-6_9

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