Corporate Goals and Strategies

Kevin Traverse-Healy

Chapter 1 in Strategic Public Relations, 1995, pp 1-9 from Palgrave Macmillan

Abstract: Abstract With a few exceptions, the process of creating corporate goals and the strategies by which those goals may be achieved is the cornerstone of business success. In some corporate cultures this process is highly structured and formal, while in others, equally successful, it may be informal and intuitive. In today’s commercial world, however, there are few organizations that can reasonably claim to be able to ignore the basic questions of ‘Where do we want to go?’ and ‘How (and when) are we going to get there?’

Keywords: Public Relation; Business Plan; Corporate Communication; Corporate Objective; Corporate Goal (search for similar items in EconPapers)
Date: 1995
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DOI: 10.1007/978-1-349-13481-6_1

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