Sponsorship

David Wragg

Chapter 10 in Strategic Public Relations, 1995, pp 160-174 from Palgrave Macmillan

Abstract: Abstract For many years, sponsorship has occupied an increasingly important role in many marketing and public relations strategies. Nevertheless, there is nothing new about sponsorship as such. Many major household names have been involved in sponsorship for a long time, with Johnnie Walker whisky, for example, having sponsored golf tournaments since the early years of the present century.

Keywords: Target Audience; Charitable Donation; Television Advertising; Building Society; Motor Sport (search for similar items in EconPapers)
Date: 1995
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DOI: 10.1007/978-1-349-13481-6_10

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