Community Relations

Warren Newman

Chapter 6 in Strategic Public Relations, 1995, pp 95-105 from Palgrave Macmillan

Abstract: Abstract I start with two statements which the Institute of Public Relations Board of Management has decided will supplement its long-standing definition of public relations: Public relations is about reputation — the effect of what you do, what you say and what others say about you. Public Relations Practice is the discipline that looks after reputation — with the aim of earning understanding and support, and influencing opinion and behaviour.

Keywords: Public Relation; Community Relation; Charitable Donation; Venture Capital Fund; Good Corporate Citizen (search for similar items in EconPapers)
Date: 1995
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DOI: 10.1007/978-1-349-13481-6_6

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