Parliamentary and European Union Relations
Douglas Smith
Chapter 7 in Strategic Public Relations, 1995, pp 106-124 from Palgrave Macmillan
Abstract:
Abstract Success in government affairs — commonly called lobbying — has four principal ingredients: good advance intelligence; skilful timing; a mature, realistic presentation of one’s case; and finally sustained pressure, the ability to fight it all through. One could well argue that these qualities lie behind every successful business activity. It is therefore remarkable how frequently such a commonsense approach is neglected by those who, whatever their personal feelings, simply cannot afford to ignore politicians and the political world in which we live.
Keywords: European Union; Civil Servant; Chief Executive; Maastricht Treaty; Town Hall (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13481-6_7
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DOI: 10.1007/978-1-349-13481-6_7
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