International Corporate Relations

Bill Byrnes

Chapter 8 in Strategic Public Relations, 1995, pp 125-140 from Palgrave Macmillan

Abstract: Abstract The world in which we live and work has changed. It has become truly international. Investments, technology, products, skills and ideas cross boundaries with increasing ease. The issues which exercise the minds of governments, businessmen and women and campaigners are world issues. The international marketplace is no longer the preserve of the multinational. Its influence reaches companies of every size, anywhere in the world. Citizens throughout the world share concern for the environment, health and the consequences of development.

Keywords: Home Country; Supply Chain Management; Public Relation; Target Audience; Business Grouping (search for similar items in EconPapers)
Date: 1995
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DOI: 10.1007/978-1-349-13481-6_8

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