A Time for Change

Stewart Pearson

Chapter 1 in Building Brands Directly, 1996, pp 1-23 from Palgrave Macmillan

Abstract: Abstract Marketing has always promised more to business than it has delivered.

Keywords: Price Premium; Private Label; Direct Marketing; Television Advertising; Direct Mail (search for similar items in EconPapers)
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13771-8_1

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DOI: 10.1007/978-1-349-13771-8_1

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