The Global Village — It’s Here

Michael Morley

Chapter Chapter 1 in How to Manage Your Global Reputation, 1998, pp 1-7 from Palgrave Macmillan

Abstract: Abstract The global village predicted 30 years ago by communications scholar and philosopher* Marshall McLuhan is here. The primeval forces that drive entrepreneurs to establish global empires have combined with those that enable them to achieve their ambitions.

Keywords: Public Relation; North American Free Trade Agreement; Global Corporation; Global Village; Current Affair (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14070-1_1

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DOI: 10.1007/978-1-349-14070-1_1

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