Research

Michael Morley

Chapter Chapter 14 in How to Manage Your Global Reputation, 1998, pp 153-164 from Palgrave Macmillan

Abstract: Abstract Business executives underpin planning with research. No new product is launched without extensive market research. New plant siting requires researching community attitudes.

Keywords: Public Relation; Strategic Alliance; American Airline; Global Reputation; British Airway (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14070-1_14

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DOI: 10.1007/978-1-349-14070-1_14

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