The Specialization of International Public Relations

Michael Morley

Chapter Chapter 7 in How to Manage Your Global Reputation, 1998, pp 45-67 from Palgrave Macmillan

Abstract: Abstract Specialization, globalization and communications technology are currently the three most potent forces affecting the practice of international public relations.

Keywords: Public Relation; Trade Association; Investor Relation; Practice Area; Investor Relation (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14070-1_7

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DOI: 10.1007/978-1-349-14070-1_7

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