The Brands

Nicholas Kochan

A chapter in The World’s Greatest Brands, 1996, pp 1-188 from Palgrave Macmillan

Abstract: Abstract With 8.4 million members and 13 million customers, the Automobile Association is the UK’s biggest motoring organisation.

Keywords: Trade Mark; Brand Image; Advertising Campaign; Market Leader; Brand Position (search for similar items in EconPapers)
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14114-2_1

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DOI: 10.1007/978-1-349-14114-2_1

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