 Coping with the Unfolding Media Landscape — IJohan Roos, Georg Krogh and Peggy Simcic Brønn Chapter 2 in Managing Strategy Processes in Emergent Industries, 1996, pp 19-38 from Palgrave Macmillan Abstract: Abstract Changes in the media industry are characterised by the convergence of different industries like computers, telecommunications, consumer electronics and traditional media. In this chapter and in Chapter 3 we look at the steps in analysing the business activities that depict the emerging media industry. Taken together, these activities constitute an industry’s business system. The first two steps really deal with understanding characteristics that are based on trends and peculiarities of the media industry. Step 3 is a departure from traditional analysis in business as it calls for managers to look at the underlying characteristics of the peculiar language inherent in an industry, in our case the media industry, and how this language is used in strategy conversations. (This step is explored much deeper in Chapters 4 and 5.) The three steps tie together because they use historical information which can then be used in steps 4 to 6, covered in Chapter 3. Keywords: Technological Progress; Resistance Force; Customer Demand; Change Force; Knowledge Development (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14147-0_2 Ordering information: This item can be ordered from DOI: 10.1007/978-1-349-14147-0_2 Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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