Developing an Intellectual Capital System: the Process Model
Johan Roos,
Göran Roos,
Nicola Carlo Dragonetti and
Leif Edvinsson
Chapter 3 in Intellectual Capital, 1997, pp 59-77 from Palgrave Macmillan
Abstract:
Abstract COSA, the Caterpillar business unit responsible for most of Europe, the Middle-East, Africa and the CIS (Commonwealth of Independent States — the former USSR), is doing business with clear financial objectives. Its vital performance dimensions are sales growth, keeping the leading market position, and a good return to its owners, Caterpillar Inc. The chief performance measure in COSA is Return-on-Assets (ROA).
Keywords: Customer Satisfaction; Call Centre; Intellectual Capital; Average Response Time; Cooperation Partner (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14494-5_3
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DOI: 10.1007/978-1-349-14494-5_3
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