Researching Cash Management, Treasury and Electronic Banking Practices

David F. Birks

Chapter 13 in Global Cash Management in Europe, 1998, pp 236-255 from Palgrave Macmillan

Abstract: Abstract This chapter will encapsulate the complexity of gathering data for GlobalCash-Europe96 and describe how the problems faced were overcome. The key component of the study was a questionnaire which was completed by 1129 respondents, in 19 countries and 10 languages (Czech, English, Finnish, French, German, Greek, Hungarian, Italian, Polish and Spanish). The questionnaire was followed up with 60 in-depth interviews throughout the 19 countries. This chapter will start with an outline of the methodology used. It will then go on to describe characteristics of the sample of respondents. With a broad understanding of the nature of the enquiry and the type of respondent, the chapter will look at the interplay of qualitative and quantitative methods used. The problems of conducting research in 19 countries will be discussed, which will lead into the final section on how the data was analysed.

Keywords: Business School; Sampling Frame; Software Company; Southern European Country; Answer Option (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14662-8_13

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DOI: 10.1007/978-1-349-14662-8_13

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