Customer Relationships: Virtual Banking and Cash Management Services in Italy

Elisabetta Gualandri and Anna Omarini ()

Chapter 9 in Global Cash Management in Europe, 1998, pp 146-174 from Palgrave Macmillan

Abstract: Abstract The purpose of this chapter is to analyse the development of cash management services within the broad field of the bank/customer relationship, using data from the GlobalCash-Europe96 survey. This kind of analysis is important because it may give empirical support to theoretical studies on bank/customer relationships.

Keywords: Banking System; Customer Relationship; Internet Banking; Italian Sample; Main Bank (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14662-8_9

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DOI: 10.1007/978-1-349-14662-8_9

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