Creating the Customer

Alf Chattell

Chapter 3 in Creating Value in the Digital Era, 1998, pp 54-77 from Palgrave Macmillan

Abstract: Abstract We are entering an era where you create value by enabling customers to uncover new possibilities of what might be. Where you create value by enabling customers to explore, design and choose what makes best sense for them. An era where you create value through what people can experience or do that is absorbing, creative, exciting and meaningful. And where perhaps the greatest virtue, is to enable customers to give wings to their imaginations.

Keywords: Virtual Reality; Business Process; Direct Experience; Collaborative Filter; Exploratory Discovery (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1007/978-1-349-14711-3_4

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