Learning from the Pioneers in Electronic Selling

Michael Kare-Silver

Chapter 3 in E-Shock, 1998, pp 31-46 from Palgrave Macmillan

Abstract: Abstract The retail shopping scene is already changing. At the leading edge it’s moving from casual flirtation with electronic shopping to much more serious investigation. It’s developing in profile from a pet project for the marketing department to an opportunity that the whole organisation (especially in the areas of marketing, logistics and systems) will need to come to terms with and integrate into future plans.

Keywords: Electronic Commerce; Effective Shield; Fashion Brand; Shopping Service; Electronic Shopping (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14774-8_4

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DOI: 10.1007/978-1-349-14774-8_4

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