Power Centres, Online, TV and Catalogues

Julian E. Markham

Chapter 14 in The Future of Shopping, 1998, pp 161-171 from Palgrave Macmillan

Abstract: Abstract As I said before, staple purchases may be bought by tele- or computer shopping. As we know, shopping has been in effect for some years through such systems as Prestel and QVC in Britain and America, Minitel in France, as well as the Home Shopping Channel in the States. These offer a wide range, including DIY, cooking utensils, fashion and jewellery. We can obviously relate this to the large market of mail order. For many items, however, the better reference may be to such bulk trading units as Costco. These offer bulk purchases of cases of baked beans, cartons of toilet rolls but also televisions, car tyres, and so on. Will the housewife really want twelve bottles of Fairy Liquid with the upfront cost on the weekly budget, or simply one bottle? Does a store want to deliver one bottle of Fairy Liquid? How will a careful shopper, watching the budget, compare weekly offers and loss leaders without comparison shopping personally? How can the consumer see the special offers and loss leaders of the moment?

Keywords: Grocery Store; Home Delivery; Grocery Shopping; Supermarket Chain; Mail Order (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1007/978-1-349-14797-7_15

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