The Behavioural Model of Cyert and March

A. Koutsoyiannis
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A. Koutsoyiannis: University of Waterloo

Chapter 18 in Modern Microeconomics, 1975, pp 386-401 from Palgrave Macmillan

Abstract: Abstract The behavioural theories of the firm started developing in the early 1950s. Some of the seminal work may be traced in Simon’s article ‘A Behavioural Model of Rational Choice’, published in the Quarterly Journal of Economics in 1955. The theory has subsequently been elaborated by Cyert and March, with whose names it has been connected to this day. The writers founded their theory on four case studies and two ‘laboratory’-experimental studies.

Keywords: Traditional Theory; Aspiration Level; Side Payment; Computational Ability; Tacit Collusion (search for similar items in EconPapers)
Date: 1975
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DOI: 10.1007/978-1-349-15603-0_18

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