Gilbern Cars Ltd

Sue Birley

Chapter 8 in The Small Business Casebook, 1979, pp 116-129 from Palgrave Macmillan

Abstract: Abstract Gilbern Cars Ltd was created in 1959 by Giles Smith and Bernard Friese to manufacture high performance cars in kit form. Based at Pentwyn Works, Lantwit Fadre, South Wales, the company always maintained a strong Welsh image and the cars became well known for their distinctive styling and motif — a Welsh dragon. Order books were always full and the company’s problem seemed to be one of meeting orders rather than of generating demand. Despite this, in 1972, after three years of mounting losses, the company was facing liquidation for the second time.

Keywords: Order Book; Paint Shop; Body Shop; Finish Shop; Trading Loss (search for similar items in EconPapers)
Date: 1979
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DOI: 10.1007/978-1-349-16192-8_9

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